As of writing, it is now coming up to three months since the GDPR became law and enforceable on the 25th May 2018 and the sheer amount of re-subscribe/consent emails have dropped right down. It seems that everyone was panicking over GDPR, but as soon as the deadline came and went, everyone went about their everyday lives.
So, what’s happening since the 25th May 2018?
Website privacy settings
If you’ve been browsing websites the last few months, you’ll have most likely noticed one of the following:
- Access to US based news outlets are denying access to EU residents
- Numerous privacy /cookie settings are being displayed
Under GDPR you need to ensure that you allow visitors to your website to understand what personal information you are obtaining and what the information will be used for, etc. Whether this is relating to cookies (such as Google Analytics/Live Chat integration) or mailing lists. As part of this process websites are now displaying new boxes which are asking for your acceptance of their privacy policies. If you don’t accept the privacy policies websites should either, make you leave their website or ensure that all cookies and personal information is anonymised.
All websites and businesses must now give you the option to update as well as having the ability to delete your personal information for their database. As well as this, its now a legal requirement to ensure that visitors to your website opt-in to any marketing material that is sent to them.
Although the amount of re-subscribe emails have decreased since the 25th May 2018, there are still some emails coming through asking you to subscribe to mailing lists. If you don’t reply to these emails or click on the subscribe links, then businesses should remove your information as this is classed as non-confirmed consent.
As a business, make sure that if you already have a mailing list that all your subscribers are consented to receive your newsletters, if possible utilise double opt-in procedures.
Data breaches galore
Over the last few months there have been numerous data breaches affecting companies globally, signing up to https://haveibeenpwned.com/ can be an eye watering wake up call. UK businesses such as Dixons Carphone warehouse who suffered a breach have been lucky to escape the full force of GDPR as they were found to be affected before the cutover day.
How to protect yourself?
Ensuring that you have got all your information up to date, with consent associated, that your mailing lists are all cleaned up and that your privacy notices and cookie polices are all in place for your website is a step in the right direction. However, you also must ensure that your staff know how to safeguard information.
If you are looking for advice on how to educate your employees or implement services to protect your information, get in touch with our team to discuss our services.
Give us a call on 01325 628587 or visit our website at: https://terabyteit.co.uk and see how we can help you.